This Shocking Korean Beauty Trick Claims to Give You Flawless Makeup All Day
Who knew water was the secret ingredient to long-lasting coverage?
Water is traditionally a makeup-wearer's worst enemy. But this Korean beauty trend claims that a bowl of water, coupled with a healthy dusting of baby powder, might just make your perfectly matte, long-lasting makeup dreams come true.
Enter jamsu: a term, according to Vogue, that roughly translates to "diving" or "submerging" in Korean. The beauty trend, which involves coating your face with baby powder before submerging your face in water, was introduced by a Japanese beauty blogger and swept across Korea this past summer when the weather was sweltering and makeup was in dire need of an anti-melt remedy. Similar to the popular beauty technique baking, the powder claims to set the makeup, while the water supposedly seals it.
Today Show's Emily Slawek recently gave the trick a try and documented her experience, which was, for all intents and purposes, a success:
Boom: Amazing. Emily claims her makeup lasted through a 10 hour day that included a messy quesadilla meal and a three mile run.
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